SOTpay at The Showman's Show 2026 | Stand 68 | SOTpay
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Meet SOTpay at The Showman's Show 2026 on Stand 68


SOTpay is exhibiting at The Showman's Show 2026 at Newbury Showground on Wednesday 21 and Thursday 22 October. You will find us on stand 68, inside the exhibition hall.


Come and talk to the team about taking deposits, balances and on-the-day payments without the chasing, the paperwork or the card details on a notepad. And while you are there, see if you can take on The Legacy in our on-stand game, SOTbot Vs The Legacy, with a prize for the top score at the end of each day.

We are exhibiting at the Showman's Show 2026


Where and when to find us


  • Event: The Showman's Show 2026
  • Dates: Wednesday 21 and Thursday 22 October 2026
  • Venue: Newbury Showground, Berkshire
  • Stand: 68, inside the exhibition hall

The Showman's Show brings together suppliers to the outdoor events industry, from structures and staging to catering, hire and entertainment. Plenty of the businesses walking the aisles take bookings weeks or months ahead, collect deposits, and chase balances before the event goes ahead.


That is exactly the kind of payment journey SOTpay is built for, so it is the right room for us to be in.


Our sister company Gala Tent is also exhibiting, on outdoor stand 242.


Who you will meet on the stand


Three of the SOTpay team will be on stand 68 across both days, ready to talk through how your bookings come in, how you get paid today, and where SOTpay could take the admin out of it.

Jason Mace, CEO and founder of SOTpay

Jason Mace

CEO and founder of SOTpay. Jason has spent more than 25 years building businesses across events, hospitality, ecommerce and payments, including Gala Tent.

David Pyper, Senior Business Development Manager at SOTpay

David Pyper

Senior Business Development Manager. David works with businesses to understand how they take payments today and recommend the right SOTpay tools.

Kris Ball, Business Development Manager at SOTpay

Kris Ball

Business Development Manager. Kris helps businesses set up secure, flexible payment journeys that suit the way their customers already like to pay.


Can you take on The Legacy?


SOTbot Vs The Legacy is our on-stand game. You play as SOTbot, SOTpay's robot mascot, battling through levels of outdated payment methods, scammers and hackers on the way to a secure checkout.


Drop by stand 68 for a go. The players with the highest score at the end of each day will win a prize, so there are two chances to take the top spot.


Want to practise first? Play SOTbot Vs The Legacy in your browser before you arrive.

SOTbot Vs The Legacy game artwork, SOTbot taking on outdated payment methods


How SOTpay helps the events industry get paid


Event businesses rarely get paid in one go. There is a deposit to secure the date, a balance before the day, sometimes staged payments in between, and often something taken on site. Every step is a chance for a payment to slip, a booking to cancel, or card details to end up written down somewhere they should not be. Here is how SOTpay supports event hire and planning businesses.

Secure the deposit when the booking is made

Send a secure payment link by SMS, WhatsApp, email or social media the moment a customer says yes. They pay from their phone, and the date is locked in before they have time to shop around. Text PayLink is built for exactly this.


Staged payments and balances without the chasing

Larger bookings can be split into instalments, with deposit and balance requests scheduled to go out automatically. AutoFlow handles staged booking payments and AutoRenew covers recurring instalments, so nobody on your team has to remember to ask.


Lower fees on high-value bookings

For bigger invoices, Link Pay Bank lets customers pay straight from their bank account through Open Banking, which can reduce the cost of taking large payments.

Phone bookings without the card details

Plenty of event bookings still happen over the phone. Secure phone payments let customers enter their card details themselves, so your team never sees or writes them down, and you avoid the PCI DSS compliance burden that comes with handling card data.


Payments on the day

On site, a QR code checkout lets customers scan and pay on their own phone, with no terminal to keep charged or connected in the middle of a field.


Payments that reconcile themselves

Every payment lands in one dashboard, and SOTsync Pro reconciles payments into Xero or QuickBooks, so the end-of-season accounts are not a shoebox of receipts.

Download the SOTpay brochure


Who we would love to meet


  • Marquee, tent and structure hire companies
  • Event planners and organisers
  • Equipment, staging and inflatable hire
  • Caterers and mobile food businesses
  • Entertainment and attraction operators
  • Venues taking bookings and deposits


If you take bookings in advance and get paid in more than one go, we can help. You can also read how Gala Tent uses SOTpay.

marquee dressed for a wedding, a typical deposit and balance booking

Frequently Asked Questions

Where is SOTpay at The Showman's Show 2026?
SOTpay is on stand 68, inside the exhibition hall at Newbury Showground.
When is The Showman's Show 2026?
Wednesday 21 and Thursday 22 October 2026, at Newbury Showground in Berkshire.
Who from SOTpay will be at the show?
CEO and founder Jason Mace, Senior Business Development Manager David Pyper and Business Development Manager Kris Ball will be on the stand across both days.
How do I win a prize on the SOTpay stand?
Play SOTbot Vs The Legacy on stand 68. The players with the highest score at the end of each day will win a prize.
Can event businesses take deposits with SOTpay?
Yes. Deposits can be collected the moment a booking is confirmed by sending a secure payment link by SMS, WhatsApp, email or social media.
Do I need a website to take payments with SOTpay?
No. Payment links can be sent through any channel, and customers pay securely on a hosted payment page.
Can I see SOTpay in action if I can't make the show?
Yes. Book a SOTpay demo through the demo page and the team will take you through the platform.

Need to ask a question: Request a callback from the team

Need merchant support? Visit Merchant Support